Wearing her business woman’s hat but never in sensible shoes she supports and leads change to generate alternative financial routes to market.
Vanessa strategises business amortisation to creative industries; interior design and product manufacture by identifying solutions that generate income to grow a business, in turn this creates employment. Different skill-sets bring diversity and alternative views which encourages an alternative approach. Different ideas, opinions and direction help industry to adapt to the digital revolution which has changed the way we live, interact and work. The internet has altered two particular creative sectors of her personal interest; journalism standards and retail service.
Collectively these creative industries shape the future of the way people will live and communicate in the future. It is an art and economic social science.